http://mashable.com/2011/03/30/reid-hoffman-data/#1mhPMwN7vOqz
The founder and chairman of LinkedIn, Reid Hoffman, believes
Web 3.0 will be focused on data and how we use it. He stated in an interview, "This
is where some massive innovation will happen that will transform our lives." He also said data will come in two
forms: explicit and implicit. Explicit is data is what users willingly give
and implicit is collected from the background.
There are also two types of data sets:
tightly held sets (passwords and credit card numbers) and open sets.
With web 2.0 and beyond having a large focus on interacting using social media, I enjoyed that the article mentioned a personal opinion about companies collecting public data and how they should or shouldn’t use it. This has been a talked about topic for some time. In fact, a study performed in 2015 by the University of Pennsylvania concluded that less than 10% of people were actually OK with companies storing their personal information in exchange for promotions and discounts. They suggest that companies work with the public and develop a permission based system where users know any and all information that is being collected and agree to it being stored. (Claveria, 2015)
ReplyDeletePersonally I think this is an issue that will be talked about for some time, but I believe positive strides have already started taking place. Companies should have and follow privacy policies, which are disclosed and easily seen.
Jessica (APUS Classmate)
Claveria, K. (2015). Customers don't like how companies collect their data-and that's a problem for brands. Retrieved August 14, 2016, from https://www.visioncritical.com/trade-off-falacy/